Tools of Our Trade

The Strategy Compass TM and the Biz Dev Obstacle Audit TM provide our clients with the tools and techniques to build their business.

Strategy Compass TM	Biz Dev Obstacle Audit TM
Navigation for New Business	Tools, Techniques & Exercises

Step 1: Determine Challenges, Problems and Internal Alignments	Resource Needs Assessment TM CEO Gut Check™ Bridges & Barriers TM S.W.O.T. Analysis Part 1 (Internal)
Step 2: Define, Segment and Size Target Audience	Target Audience Diagnostic Media Plan Analysis
Step 3: Analyze Competitive Set, Differentiation and Positioning	Bridges & Barriers TM S.W.O.T. Analysis Part 2 (External)
Step 4: Probe the Voice of the Customer and the Prospect	Senior Executive Interviews Focus Groups Video Advantage^SM Customer Advisory Boards Fast Track Facilitator Training^SM
Step 5: Diagnose Key Rational and Emotional Decision Drivers	Emotional Need States Analyzer TM Narrative Questionneering TM
Step 6: Establish Value Proposition, Benefits and Viability	Value Proposition Generator TM Ad-cept/Concept Viability Tests
Step 7: Create Reasons To Believe and Messaging	Verbal Billboard TM Worksheet Success Story Template TM
Step 8: Revisit Target Audience, Sales Process and Marketing Plans	Resource Needs Assessment TM Revisit & Revise Plans

These tools and techniques have been successfully applied in these key strategic sales and marketing areas: